NEWS-EN

XLC becomes partner of BEAT Cycling Club

12 January, 2019

XLC becomes partner of BEAT Cycling Club

The Koga racing bikes of the UIC Continental Road Bike Team of the Dutch BEAT Cycling Clubs will be fitted with bike parts from XLC in the coming season. This promising collaboration for both parties was agreed at the end of 2018. 

With its unusual concept the BEAT Cycling Club includes both professional cyclists as well as cycling fans in a club environment. As club members, cycling fans, leisure and non-professional cyclists have the feeling they are really involved and they have the opportunity to watch their colleagues from the club ride at a professional level and cheer them on. 

This concept fits the XLC brand, because its comprehensive range of parts, clothing and accessories is aimed at enthusiastic cyclists at all levels of the sport. The global visibility which XLC will get from this partnership should not be underestimated.

As technical partner, XLC will sponsor the UIC Continental road team with XLC parts. The KOGA bikes of the 9-strong team will be fitted with XLC stems, handlebars, seatposts, handlebar tape, chains, bottle cages and other parts.