The XLC Ambassador Bike - more visibility for the brand

6 September, 2020

The XLC Ambassador Bike - more visibility for the brand

The XLC brand offers parts and accessories for almost every category of cyclist and everyone should see it.

To raise awareness of the brand both externally and within the organisation, the "XLC Internal Ambassador Programme" was created.

With an XLC frame specially designed and produced for the programme, a racing bike was developed which, with a few exceptions, is completely equipped with XLC parts. The high-end carbon frame is also equipped with the new XLC Carbon wheelset WS-C50. The XLC cockpit also features the new carbon handlebar HB-K01, which will be available this autumn. This aero handlebar, developed in cooperation with the BEAT Cycling Club Team, not only offers excellent stiffness, but also features internal cable routing.

The series of this ultra-lightweight racing bike, limited to 25 pieces, will be handed over to brand ambassadors from our company. The European XLC distribution companies of the Accell Group for Parts & Accessories - E.Wiener Bike Parts, Comet, Raleigh UK, Juncker, Cycle Service Nordic - were each able to select two passionate racing cyclists from their staff and appoint them as XLC Ambassadors. The riders receive this bike with a certificate of authenticity for two years for rides and races. The handover took place on 2nd of September 2020.

In social media you can follow the bike with the hashtag #xlcambassadorbike and see where the brand ambassadors are riding it.

XLC Global Brand Manager Burkard Schuster explains: "We developed this bike with heart and soul, it is meant to take Ambassadors to places they have always dreamed of - bike-wise. There is only one thing they have to do themselves and that is pedal."